Smart Data Collective

JANUARY 19, 2022

Big data is extremely important in the marketing profession. billion on marketing analytics by 2026. They are also using AI tools like Canva and Hootsuite to automate many of their marketing tasks. There is no disputing the fact that big data is invaluable to marketing.

Consulting 98

Consulting Data-driven Marketing Strategy 98

Smart Data Collective

FEBRUARY 21, 2020

Data has the power to shape not only financial decisions (like how and when to invest in stock) but the types of financial products that are available to consumers. So how, exactly, has big data changed the financial industry, and what can we expect moving forward? Market Analytics and Profitability.

Big Data 121

Big Data Machine Learning Statistics Predictive Analytics 121

Smart Data Collective

JULY 24, 2023

One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. Sports organizations are leveraging analytics technology to make their social media marketing strategies more efficient and improve their ROIs.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79

Smart Data Collective

MAY 3, 2022

A few years ago, Walter Baker and his colleagues at McKinsey reported that one of the biggest advantages of big data in business is that it can help with pricing decisions. “Without uncovering and acting on the opportunities big data presents, many companies are leaving millions of dollars of profit on the table.

Data Analytics 90

Data Analytics Analytics Big Data Sales 90

Smart Data Collective

JANUARY 26, 2022

Law firms are expected to spend over $9 billion on legal analytics technology by 2028. But what is legal analytics? Last year, we published an article on the ways that big law and big data are intersecting. We have had time to observe some major developments of legal analytics over the last year.

Data Analytics 73

Data Analytics Analytics Predictive Analytics Insurance 73

Business Over Broadway

SEPTEMBER 27, 2018

Retention marketing is about preventing your valuable customers from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. segmentation on steroids).

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76

datapine

DECEMBER 4, 2019

Each year, we hear about buzzwords that enter the community, language, market and drive businesses and companies forward. Predictive & Prescriptive Analytics. Predictive Analytics: What could happen? The commercial use of predictive analytics is a relatively new thing. in the last 5 years.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212