Data is essential: Building an effective generative AI marketing strategy
IBM Big Data Hub
SEPTEMBER 6, 2023
In a May 2023 survey carried out by IBM and Momentive.ai , 67% of CMOs reported that they plan on implementing generative AI in the next 12 months and 86% plan to do so within 24 months. The journey starts with sound data. If the training data is biased or incomplete, the models may generate inaccurate content.
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