Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI. But it is not routine.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

MARCH 23, 2021

This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). The benchmark for the beautiful metric AVOC is 15.3%. It underpins every dimension of success. Here’s an example.

Analytics 131

Analytics Scorecard Strategy Testing 131

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Book Articles. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. Experimentation and Testing: A Primer.

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

MAY 18, 2010

Apply on the relevant reports to measure performance using key performance indicators. The reports you'll apply your acquisition segment to will depend on the Key Performance Indicators you have chosen. It is only after experimentation (a lot) that I end up with something sweet.

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

OCTOBER 19, 2010

Before we jump into tools a few key bits of context, after all context is queen ! As defined in my second book Web Analytics 2.0 For more on why I recommend this specific order please see my second book, Web Analytics 2.0 , which many of you already have. Mongoose Metrics ~ ifbyphone. First Bit Of Context.

Analytics 135

Analytics Testing Measurement Optimization 135