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Casinos Post COVID-19: Preparing For The Reopening

BizAcuity

Like setting up a more advanced CRM, updating the slot machines that come with in-built revenue optimization tools, developing a better website equipped with upsell modules that can generate more revenue per user, and much more. Earlier, marketing campaigns were highly dependent on data.

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A Guide to Data Analytics in the Travel Industry

Alation

Some companies struggle to optimize their data’s value and leverage analytics effectively. Below are a few examples: Revenue management and optimization Big data analysis enables companies to make data-driven decisions about pricing based on historical transactional data. Why is data analytics important for travel organizations?