CIO Business Intelligence

SEPTEMBER 22, 2023

Data management platform definition A data management platform (DMP) is a suite of tools that helps organizations to collect and manage data from a wide array of first-, second-, and third-party sources and to create reports and build customer profiles as part of targeted personalization campaigns.

Management 101

Management Advertising Data Lake Sales 101

CIO Business Intelligence

JUNE 9, 2022

A data management platform (DMP) is a group of tools designed to help organizations collect and manage data from a wide array of sources and to create reports that help explain what is happening in those data streams. Deploying a DMP can be a great way for companies to navigate a business world dominated by data.

Management 139

Management Advertising Data Lake Sales 139

CIO Business Intelligence

MARCH 20, 2023

The PGA Tour uses the technology to help broadcasters present information to fans about a shot’s rise, speed, arc, and distance. Topgolf driving ranges provide golfers with data about their performance at the range via a mobile app. It’s going to help Callaway transition from a manufacturer, wholesale business to digital.”

Digital Transformation 79

Digital Transformation Broadcasting Recreation/Entertainment Manufacturing 79