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Top 15 data management platforms available today

CIO Business Intelligence

These sources include ad marketplaces that dump statistics about audience engagement and click-through rates, sales software systems that report on customer purchases, and websites — and even storeroom floors — that track engagement. Along the way, metadata is collected, organized, and maintained to help debug and ensure data integrity.

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Top 15 data management platforms

CIO Business Intelligence

Others aim simply to manage the collection and integration of data, leaving the analysis and presentation work to other tools that specialize in data science and statistics. Along the way, metadata is collected, organized, and maintained to help debug and ensure data integrity. Microsoft Customer Insights and Marketing.