CIO Business Intelligence

SEPTEMBER 22, 2023

What began as a relatively simple data management tool has grown to be a portal for tracking the performance of digital advertising across channels. It integrates data across a wide arrange of sources to help optimize the value of ad dollar spending. So Oracle renamed it Oracle Advertising and Customer Experience.

Management 105

Management Advertising Data Lake Sales 105

CIO Business Intelligence

JUNE 9, 2022

What began as a relatively simple data management tool has grown to be a portal for tracking the performance of digital advertising across channels. It integrates data across a wide arrange of sources to help optimize the value of ad dollar spending. So Oracle renamed it Oracle Advertising and Customer Experience.

Management 144

Management Advertising Data Lake Sales 144

AWS Big Data

MAY 1, 2024

AWS Glue is a fully managed, serverless data integration service provided by Amazon Web Services (AWS) that uses Apache Spark as one of its backend processing engines (as of this writing, you can use Python Shell , Spark , or Ray ). Those can be tuned because they have dedicated configs on Apache Spark.

Broadcasting 79

Broadcasting Optimization Metrics Interactive 79