CIO Business Intelligence

SEPTEMBER 22, 2023

Data management platform definition A data management platform (DMP) is a suite of tools that helps organizations to collect and manage data from a wide array of first-, second-, and third-party sources and to create reports and build customer profiles as part of targeted personalization campaigns.

Management 101

Management Advertising Data Lake Sales 101

CIO Business Intelligence

JUNE 9, 2022

A data management platform (DMP) is a group of tools designed to help organizations collect and manage data from a wide array of sources and to create reports that help explain what is happening in those data streams. Some DMPs specialize in producing reports with elaborate infographics. Google Audience Center. SAS Data Management.

Management 141

Management Advertising Data Lake Sales 141

Juice Analytics

APRIL 12, 2021

In fact, for most organizations, the collection of dashboards, reports, and analysis tools feels like a chaotic mess. Tools gather data, visualize the results, and distribute data products to users. We see it all the time: reports and dashboards that lack focus and a message that targets their audience, which is often undefined.

Visualization 72

Visualization Dashboards Broadcasting Reporting 72