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Your Data Won’t Speak Unless You Ask It The Right Data Analysis Questions

datapine

.” – Capgemini and EMC² in their study Big & Fast Data: The Rise of Insight-Driven Business. The questions to ask when analyzing data will be the framework, the lens, that allows you to focus on specific aspects of your business reality. As Data Dan reminded us, “did the best” is too vague to be useful.

IT 317
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The Difference Between Web Reporting And Web Analysis

Occam's Razor

." Words instead of data pukes is just a clue, read the words to discern if it actually is analysis or a repeation of what the table or graph already says! In the same vein not every output that is chock full of numbers in five size font, with pies and tables stuffed in for good measure, is a representation of web reporting.

Reporting 127
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Analytics Career Advice: Job Titles, Salaries, Technical & Business Roles

Occam's Razor

SPOC for CMO / CEO dashboards (supreme analysis). Central Business Liaison (for a large business, focus on getting people to implement web analytics and get going). Strategic Solutions Consultant (clearly with hype like that this a role at a vendor!). Business strategy. Trinity type execution of measurement.

Analytics 115
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The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

Occam's Razor

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Business analysis.

Strategy 151
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Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

If you are in a company this is easier to get done as you have access to people and at least some data (even if the site is not tagged). If you are a consultant then identifying opportunities is a smidgen harder, but you can use your experience with other clients to quantify value. because the data is so very not available.