Remove Business Analytics Remove Business Intelligence Remove Insurance Remove Marketing
article thumbnail

What is data analytics? Analyzing and managing data for decisions

CIO Business Intelligence

More specifically: Descriptive analytics uses historical and current data from multiple sources to describe the present state, or a specified historical state, by identifying trends and patterns. In business analytics, this is the purview of business intelligence (BI). Data analytics vs. business analytics.

article thumbnail

New CIO appointments in India, 2022

CIO Business Intelligence

Roopesh Pujari has been promoted to CTO at marketing and advertising firm Publicis Groupe India. A former CIO100 India winner, Bari has also previously held leadership roles at Max Life Insurance, HT Media, and SBI Card. Gururaj Rao moves to Aditya Birla Health Insurance. Publicis Groupe India names Roopesh Pujari as CTO.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AI+BI: Augmented analytics will soon bring data-driven insight to the masses

Birst BI

When you hear the words “artificial intelligence,” (AI) what’s the first thing you think of: robots doing backflips , Alexa , medical diagnostic innovations or something else? If you’re a business intelligence (BI) and analytics application user, it’s likely that “data-driven insight to the masses” will soon be top-of-mind.

article thumbnail

What is the Chi Square Test of Association and How Can it be Used for Analysis?

Smarten

This analytical technique can be used for numerous purposes. Marketing / Market Research – To determine if certain types of products sell better in certain geographic locations than others, and to verify if gender has an influence on purchasing decisions. Use Case – 1. Use Case – 2. About Smarten.

Testing 40
article thumbnail

What Are the Industries That Benefit Most from Big Data?

Smart Data Collective

In 2020, the size of the global Big Data market reached 56 billion, and it’s on track to exceed 103 billion by 2027. In general, Big Data can help businesses in all fields – it’s not something reserved for tech companies. Big Data is more than a trend or a buzzword. It’s one of the fastest-growing industries.

article thumbnail

Building a culture of data-driven decisions and insights with IBM Business Analytics

IBM Big Data Hub

Even more, organizations need the ability to bring data insights to the right users to make faster, more effective business decisions amid unpredictable market changes. Meeting business goals with data insights. This suite of solutions helps transform the way clients can access, manage and consume business insights.

article thumbnail

7 famous analytics and AI disasters

CIO Business Intelligence

Organizations across every industry have been and continue to invest heavily in data and analytics. But like oil, data and analytics have their dark side. According to CIO’s State of the CIO 2022 report, 35% of IT leaders say that data and business analytics will drive the most IT investment at their organization this year.

Analytics 145