IBM Big Data Hub

SEPTEMBER 6, 2023

AI marketing is the process of using AI capabilities like data collection, data-driven analysis, natural language processing (NLP) and machine learning (ML) to deliver customer insights and automate critical marketing decisions. What is AI marketing?

Marketing 79

Marketing Technology Advertising ROI 79

IBM Big Data Hub

AUGUST 28, 2023

As it pertains to social media data, text mining algorithms (and by extension, text analysis) allow businesses to extract, analyze and interpret linguistic data from comments, posts, customer reviews and other text on social media platforms and leverage those data sources to improve products, services and processes.

Data mining 53

Data mining Machine Learning Deep Learning Marketing 53

IBM Big Data Hub

NOVEMBER 14, 2023

Data monetization strategy: Managing data as a product Every organization has the potential to monetize their data; for many organizations, it is an untapped resource for new capabilities. But few organizations have made the strategic shift to managing “data as a product.”

Strategy 105

Strategy Cost-Benefit Data-driven Measurement 105

Domino Data Lab

JULY 22, 2019

But the business logic kept getting more and more progressively rolled back into the middle layer, also called application servers, web servers, later being called middleware. Then in the bottom tier, you had your data management, your back office, right? The data governance parts of it have become more and more important.

Data Science 109

Data Science Machine Learning Data Governance Modeling 109