Sisense

JUNE 22, 2021

The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. According to a survey by eMarketer, cross-device attribution (42%) and accurate measurement (36%) are some of the biggest challenges for digital media professionals in 2021. But reality shows us that we have moving targets.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Occam's Razor

JANUARY 4, 2022

None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. The respected industry body quickly pivoted to lamenting their findings that demonstrate eight of the top 12 KPIs being used to measure media effectiveness are exposure-counting KPIs. A very good lament.

KPI 127

KPI Advertising Metrics Measurement 127

FineReport

APRIL 3, 2024

We’ll examine key features, top tools, and their essential role in enabling informed decision-making. Unveiling BI Dashboard Tools In today’s data-driven environment, Business Intelligence (BI) visualization tools are indispensable for driving data-informed decisions. Top BI Dashboard Tools 5.1

Dashboards 52

Dashboards Visualization Metrics Interactive 52