O'Reilly on Data

JULY 28, 2020

The first step in building an AI solution is identifying the problem you want to solve, which includes defining the metrics that will demonstrate whether you’ve succeeded. It sounds simplistic to state that AI product managers should develop and ship products that improve metrics the business cares about. Agreeing on metrics.

Marketing 362

Marketing Experimentation Metrics Testing 362

IBM Big Data Hub

MAY 17, 2024

Organizations face increased pressure to move to the cloud in a world of real-time metrics, microservices and APIs, all of which benefit from the flexibility and scalability of cloud computing. There are many CMMs in practice and organizations must decide what works best for their business needs. Why move to cloud?

Modeling 97

Modeling Cost-Benefit Optimization Digital Transformation 97

CIO Business Intelligence

NOVEMBER 13, 2023

Reimagination of business processes sits at the core of digital transformation, and so, by definition, digital transformation challenges the status quo, throwing we-have-always-done-it-this-way sentiment out of the window. This involves setting up metrics and KPIs and regularly reviewing them to identify areas for improvement.

Digital Transformation 140

Digital Transformation Cost-Benefit Experimentation Measurement 140

Occam's Razor

MAY 22, 2006

This post is a primer on the delightful world of testing and experimentation (A/B, Multivariate, and a new term from me: Experience Testing). Experimentation and testing help us figure out we are wrong, quickly and repeatedly and if you think about it that is a great thing for our customers, and for our employers. Counter claims?

Experimentation 103

Experimentation Testing Optimization Measurement 103

CIO Business Intelligence

JULY 8, 2022

Focus: Enhanced focus is perhaps the greatest benefit teams stand to gain from a division of responsibilities. Road-mapping and transformations also become easier as each group can undertake the work that will most affect its assigned success metrics. And if you proceed with the split, let the principles below guide your moves.

Cost-Benefit 115

Cost-Benefit Measurement Modeling Metrics 115

Occam's Razor

MARCH 7, 2016

Of course, measure that using the four best social media metrics !) Here's the very first newsletter I'd sent, two weeks ago, and it touched on a confusion I find common, and frustrating… TMAI #1: Metric or KPI, how do you decide? People tend to use the terms metrics and KPIs interchangeably. A good one.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86