Business Objectives, Customer Analytics, Measurement and Metrics

Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

MARCH 26, 2024

In 2022, AWS commissioned a study conducted by the American Productivity and Quality Center (APQC) to quantify the Business Value of Customer 360. The following figure shows some of the metrics derived from the study. increase in customer lifetime value, 25.3% Organizations using C360 achieved 43.9%

Data Strategy

Data Strategy Strategy Data Warehouse Prescriptive Analytics

Mindshare Integrates Predictive Analytics to Deliver Performance Marketing at Scale

DataRobot Blog

NOVEMBER 8, 2022

To do that, we have expanded beyond intermediary signals, like reach and other delivery metrics, and applied more focus on measurement that is linked to business outcomes—because it allows us to have better and more nuanced conversations. AI in Customer Analytics: Tapping Your Data for Success. Download Now.

Predictive Analytics

Predictive Analytics Marketing Analytics Data-driven

Data Leaders Brief

Create an end-to-end data strategy for Customer 360 on AWS

Mindshare Integrates Predictive Analytics to Deliver Performance Marketing at Scale

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