Business Objectives, Customer Analytics and Measurement

Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

MARCH 26, 2024

Pillar 3: Analytics The analytics pillar defines capabilities that help you generate insights on top of your customer data. Your analytics strategy applies to the wider organizational needs, not just C360. Sandipan Bhaumik (Sandi) is a Senior Analytics Specialist Solutions Architect at AWS.

Data Strategy

Data Strategy Strategy Data Warehouse Prescriptive Analytics

Mindshare Integrates Predictive Analytics to Deliver Performance Marketing at Scale

DataRobot Blog

NOVEMBER 8, 2022

To do that, we have expanded beyond intermediary signals, like reach and other delivery metrics, and applied more focus on measurement that is linked to business outcomes—because it allows us to have better and more nuanced conversations. AI in Customer Analytics: Tapping Your Data for Success. Download Now.

Predictive Analytics

Predictive Analytics Marketing Analytics Data-driven

Data Leaders Brief

Create an end-to-end data strategy for Customer 360 on AWS

Mindshare Integrates Predictive Analytics to Deliver Performance Marketing at Scale

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