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Is It Time to Jump-Start Your Data Offense?

Juice Analytics

For example, offensive strategies are often employed at organizations that operating in largely unregulated industry where customer analytics can differentiate. Davenport shares a few indicators that suggest more data offense is warranted.

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Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

You can use third-party data products from AWS Marketplace delivered through AWS Data Exchange to gain insights on income, consumption patterns, credit risk scores, and many more dimensions to further refine the customer experience. Sandipan Bhaumik (Sandi) is a Senior Analytics Specialist Solutions Architect at AWS.

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Mindshare Integrates Predictive Analytics to Deliver Performance Marketing at Scale

DataRobot Blog

To do that, we have expanded beyond intermediary signals, like reach and other delivery metrics, and applied more focus on measurement that is linked to business outcomes—because it allows us to have better and more nuanced conversations. AI in Customer Analytics: Tapping Your Data for Success. Download Now.