Business Objectives and Customer Analytics

Is It Time to Jump-Start Your Data Offense?

Juice Analytics

OCTOBER 1, 2018

For example, offensive strategies are often employed at organizations that operating in largely unregulated industry where customer analytics can differentiate. Davenport shares a few indicators that suggest more data offense is warranted.

IT Snapshot Consulting Data Strategy

Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

MARCH 26, 2024

In another survey, 58% of organizations (out of 560 respondents of HBR Advisory council and readers) stated they saw an increase in customer retention and loyalty using real-time customer analytics. Sandipan Bhaumik (Sandi) is a Senior Analytics Specialist Solutions Architect at AWS.

Data Strategy

Data Strategy Strategy Data Warehouse Prescriptive Analytics

Mindshare Integrates Predictive Analytics to Deliver Performance Marketing at Scale

DataRobot Blog

NOVEMBER 8, 2022

To do that, we have expanded beyond intermediary signals, like reach and other delivery metrics, and applied more focus on measurement that is linked to business outcomes—because it allows us to have better and more nuanced conversations. AI in Customer Analytics: Tapping Your Data for Success. Download Now.

Predictive Analytics

Predictive Analytics Marketing Analytics Data-driven

Data Leaders Brief

Is It Time to Jump-Start Your Data Offense?

Create an end-to-end data strategy for Customer 360 on AWS

Mindshare Integrates Predictive Analytics to Deliver Performance Marketing at Scale

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