Remove Business Objectives Remove Dashboards Remove Experimentation Remove Magazine
article thumbnail

Five Data Analytics Mistakes Marketers Make (And How to Avoid Them)

Sisense

This illuminates a disconnect: Marketers understand data’s significance, but they don’t know how to use it to best serve their business objectives. When you discover data that means something, you need to be agile enough to make experimental changes.”. She’s been published in Shore Magazine, the Indy Star, and Time Out Chicago.