Remove Business Objectives Remove Dashboards Remove Magazine Remove Visualization
article thumbnail

Five Data Analytics Mistakes Marketers Make (And How to Avoid Them)

Sisense

This illuminates a disconnect: Marketers understand data’s significance, but they don’t know how to use it to best serve their business objectives. However, Brooke cautions marketers to still put creative efforts at the forefront of business objectives and have them supported by data, not controlled by it.