Business Objectives, Data Analytics and Marketing Analytics

Guidelines on Using Data Analytics for Finding the Right Price Points

Smart Data Collective

MAY 3, 2022

Data analytics technology is helping businesses boost profitability in many ways. A few years ago, Walter Baker and his colleagues at McKinsey reported that one of the biggest advantages of big data in business is that it can help with pricing decisions. How Can Data Analytics Help with Creating a Pricing Strategy?

Data Analytics

Data Analytics Analytics Big Data Sales

Five Data Analytics Mistakes Marketers Make (And How to Avoid Them)

Sisense

MAY 18, 2021

If marketing were an apple pie, data would be the apples — without data supporting your marketing program, it might look good from the outside, but inside it’s hollow. In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future.

Marketing

Marketing Data Analytics Analytics Metrics

Data Leaders Brief

Guidelines on Using Data Analytics for Finding the Right Price Points

Five Data Analytics Mistakes Marketers Make (And How to Avoid Them)

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