Smart Data Collective
MAY 3, 2022
However, even in the most dynamic price points, there are some constants – business objectives, competitors’ strategies, availability of supply, demand curve, and customer loyalty. Data analytics helps your company distinguish the variables that are static from those that are dynamic.
Sisense
MAY 18, 2021
This illuminates a disconnect: Marketers understand data’s significance, but they don’t know how to use it to best serve their business objectives. Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process.
Occam's Razor
MARCH 7, 2016
It really depends on what your business objectives are! The Marketing Analytics Intersect: My Newsletter! Bounce rate is a metric. A good one. It will help you do better, and you'll use it. It's just not a KPI. So, what's a KPI? Any movement in these metrics, and money falls from the sky.
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