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The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

JANUARY 12, 2015

For eCommerce site X, Conversion Rate might be a KPI because their current objectives are tied to reversing key business trends. The key is knowing what your business objectives are. Definition? You need to slice! You need to dice! Repeat after me: Slice, dice, drill!! You need to drill!

Analytics 150
Analytics Slice and Dice KPI Metrics 150
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Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

APRIL 19, 2010

Definitions and standard perspectives on these terms will be covered in this post: Business Objectives. A standard definition will be provided, but more than that my hope is to solidify your understanding with concrete examples and pictures. The objectives must be DUMB : Doable. Key Performance Indicators.

Metrics 138
Metrics Key Performance Indicator KPI Business Objectives 138
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