Remove Business Objectives Remove Key Performance Indicator Remove Magazine Remove Measurement
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You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

You know the drill: Measure. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives.

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The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

You rent audiences on TV, Magazines, Search, Display, etc. Of course, measure that using the four best social media metrics !) " Simple. :) I'd defined a KPI as " a key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives."