The Marketing Analytics Intersect: My Newsletter!
Occam's Razor
MARCH 7, 2016
Of course, measure that using the four best social media metrics !) In my post Web Analytics 101: Goals, Metrics, KPIs, Dimensions, Targets , I'd defined metric as "a metric is a number." Only one of them, if it changes, will have a predictable impact on your business. You should not abandon them. A good one.
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