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Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

Profile aggregation – When you’ve uniquely identified a customer, you can build applications in Managed Service for Apache Flink to consolidate all their metadata, from name to interaction history. Plan on how you can enable your teams to use ML to move from descriptive to prescriptive analytics.

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What Is Data Intelligence?

Alation

It includes intelligence about data, or metadata. The earliest DI use cases leveraged metadata — EG, popularity rankings reflecting the most used data — to surface assets most useful to others. Again, metadata is key. Data Intelligence and Metadata. Data intelligence is fueled by metadata.