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Step-By-Step Guide To Deploying A Data Driven Strategy For Local Search

Smart Data Collective

Big data has led to a number of changes in the digital marketing profession. The market for big data analytics in business services is expected to reach $274 billion by 2022. A large portion of this growth is attributed to the need for big data in the marketing field. All of these will help with local search.

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How to successfully integrate data in a hybrid environment

CIO Business Intelligence

In today’s data-driven world, the ability to seamlessly integrate structured and unstructured data in a hybrid cloud environment is critical for organizations seeking to harness the full potential of their data assets.

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Why CIOs back API governance to avoid tech sprawl

CIO Business Intelligence

As enablers for the integration of data and business services across platforms, APIs are very aligned with current tech trends,” says Antonio Vázquez, CIO of software company Bizagi. Ajay Sabhlok, CIO and CDO at zero trust data security company Rubrik, Inc.,

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How Businesses Use Analytics to Rank Higher in Search Engines

Smart Data Collective

Since SEO is such an essential aspect of content marketing, companies that take an analytics-driven approach to SEO will have a clear advantage. Then you can use analytics to optimize accordingly. The website is a vital component in having an SEO strategy for a business. Keywords are Critical in Search Engine Optimization.

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The 10 Essential SaaS Trends You Should Watch Out For In 2020

datapine

“Software as a service” (SaaS) is becoming an increasingly viable choice for organizations looking for the accessibility and versatility of software solutions and online data analysis tools without the need to rely on installing and running applications on their own computer systems and data centers.

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Making intelligent automation work at scale

CIO Business Intelligence

The group was able to automate one process and then expanded the effort from there, according to Mark Austin, vice president of data science. Early on in its RPA initiative AT&T decided to combine the technology with data science to create smarter bots that leverage AI capabilities such as optical character recognition (OCR) and NLP.

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The biggest enterprise technology M&A deals of the year

CIO Business Intelligence

trillion in 2021, according to financial market data provider Refinitiv. It will add it to its Spot by NetApp portfolio, the collection of SaaS tools built around the cloud management and cost optimization company it bought in 2022. Microsoft buys Minit to optimize process automation. M&A volume climbed from $3.26