Smart Data Collective

JANUARY 19, 2022

billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. Big Data is Crucial for Marketing New Products.

Consulting 96

Consulting Data-driven Marketing Strategy 96

Smart Data Collective

FEBRUARY 15, 2022

Small business owners may need to use it even more, because the high ROI can help stretch their limited budgets. Data-driven marketing strategies are becoming more important than ever. Research shows that the marketing analytics market will be worth nearly $4.7 billion by 2026.

Marketing 101

Marketing Data Analytics Analytics Big Data 101

Occam's Razor

APRIL 21, 2014

Grow traffic first, with even with bad measurement I can find positive ROI areas for growth or invest time getting Analytics in order first for more objective decision making? Dear Avinash: Your Digital Marketing + Analytics Challenges Answered is a post from: Occam's Razor by Avinash Kaushik.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Darkhorse

APRIL 9, 2018

Do you build your own analytics team? Or do you just bring in the high-powered consultants for a quick tactical mission? Before we get too far, let’s make sure we answer the first question: Do you really need your own analytics capability? The traditional consultancies all have analytics capabilities -- or at least claim to.

Consulting 58

Consulting Cost-Benefit Machine Learning Analytics 58

Andrew White

JANUARY 11, 2021

As with any good consulting response, “it depends.” Do you recommend a consulting approach strategy rather than a CDO strategy? On end user clients calls, are you hearing a greater focus on use cases and greater need for prescriptive analytics, ex marketing analytics, sales analytics, healthcare, etc.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52