Remove v
Remove Consulting Remove Measurement Remove Metrics Remove Strategy
article thumbnail

Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

article thumbnail

5 tips for maximizing ROI of IT projects

CIO Business Intelligence

One of the most important parameters for measuring the success of any technology implementation is the return on investment (ROI). Here are a few strategies that CIOs have employed to churn out the maximum returns from their technology endeavours. Suppose a hospital develops an app for patients’ appointment and consultation.

ROI 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

PODCAST: COVID19 | Redefining Digital Enterprises – Episode 10: COVID-19 | Evolving Trends of Digital Transformation

bridgei2i

What are you hearing from clients, and what strategies are they adopting to remain resilient at these hard times? And if you’re a banker or an insurer, you’re probably busy figuring out how to measure these risks, mobilize these resources, and fund capital that’s going to provide strong growth. Tune in to know more!

article thumbnail

Unlock The Power of Your Data With These 19 Big Data & Data Analytics Books

datapine

And with that understanding, you’ll be able to tap into the potential of data analysis to create strategic advantages, exploit your metrics to shape them into stunning business dashboards , and identify new opportunities or at least participate in the process. Product/market fit is THE most important factor to get right.

Big Data 263
article thumbnail

The Gartner 2021 Leadership Vision for Data & Analytics Leaders Webinar Q&A

Andrew White

As with any good consulting response, “it depends.” Do you recommend a consulting approach strategy rather than a CDO strategy? How do you think Technology Business Management plays into this strategy? In a nutshell a CDO’s responsibility may focus or span across the following (as an example): Strategy.