Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

Measurement 128

Measurement Metrics Analytics Marketing 128

Occam's Razor

APRIL 4, 2011

What's the difference between web reporting and web analysis? So here I what I actually said: If you see a data puke then you know you are looking at the result of web reporting, even if it is called a dashboard. When you look to check if you are looking at analysis or reporting look for Insights , Actions , Impact on Company.

Reporting 127

Reporting Metrics Dashboards Statistics 127

Andrew White

JANUARY 11, 2021

What is unique about the D&A Leadership Vision is that it crossed over into business since for many organizations, the CDO reports into the CEO or COO (as examples). The fill report is here: Leadership Vision for 2021: Data and Analytics. As with any good consulting response, “it depends.” It really does. That’s the idea.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

CIO Business Intelligence

OCTOBER 3, 2023

And with the HVAC industry suffering from a shortage of skilled labor, few maintenance professionals knew when to change and replace filters and v-belts, how many were in stock, and even whether the correct ones were in place. As more information is collected, though, the number is expected to climb to 40%. “We

Digital Transformation 98

Digital Transformation Consulting Data-driven Machine Learning 98

datapine

AUGUST 29, 2022

He recognizes big online companies like Google or Facebook as the originators of the top big data tools and technologies, as well as data-driven management reporting and best practices. Best for: business data analysts, consultants, and graduate students in business analytics. The author also introduces the concept of “analytics 3.0”

Big Data 263

Big Data Data Analytics Analytics Data mining 263

CIO Business Intelligence

APRIL 12, 2022

Even though Nvidia’s $40 billion bid to shake up enterprise computing by acquiring chip designer ARM has fallen apart, the merger and acquisition (M&A) boom of 2021 looks set to continue in 2022, perhaps matching the peaks of 2015, according to a report from risk management advisor Willis Towers Watson. RFP competitors combine.

Technology 142

Technology Enterprise Consulting Software 142