Cost-Benefit Experimentation Marketing Analytics Visualization 
Occam's Razor
JULY 6, 2016
My love for heuristic evaluations is sourced in the fact that they are relatively straightforward, require the best possible cost – almost free -, and rely on you and your team. The Shipping Cost is described as "flat rate repair shipping cost." For a jacket that costs $199 list. Perhaps an address label?
Occam's Razor
MARCH 7, 2016
Ex: Our average Cost Per Acquisition is down to $38, much better than the target of $45 we had set at the beginning of the quarter. Bonus: This post has three more strategies I've not covered above: In Web Analytics Context Is King Baby! Benefits or a newsletter. :). Happy visualizing! Competitive Intelligence.
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