Occam's Razor

JANUARY 6, 2010

I share these stories to illustrate vividly how we in the web analytics world get lost in our data and Omniture and Google Analytics and reporting and lose sight of the the basics and the customer experience. " Make sure there is a clear answer (and a match between Customer Intent and Webpage Purpose ). There are so many ideas.

Analytics 99

Analytics IT Statistics Metrics 99

Occam's Razor

APRIL 19, 2010

Create happy customers. In your web analytics tools you'll bump into dimensions when you are either creating custom reports (love this!) Segments: Acquisition: Organic search, Email campaigns, Mid-western US states. Goals: Goals are specific strategies you'll leverage to accomplish your business objectives. improve y.

Metrics 138

Metrics Key Performance Indicator KPI Business Objectives 138

Occam's Razor

MARCH 7, 2016

It will contain short stories from where I live, at the intersection of the worlds of analytics (where I started) and marketing (my tool to drive change in customer relationships/behavior/branding). In my post Web Analytics 101: Goals, Metrics, KPIs, Dimensions, Targets , I'd defined metric as "a metric is a number."

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86