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3 Data Mining Tips for Companies Trying to Understand their Customers

Smart Data Collective

How do you know if your company is fully tapping into potential markets? You will have an easier time developing an accurate customer profile with data analytics. billion on customer analytics, because it has been so effective. But how do you use data mining to better understand your customers?

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5 Sources of Data for Customer Analytics and Their Benefits

Smart Data Collective

There is no disputing that data analytics is a huge gamechanger for companies all over the world. Global businesses are projected to spend over $684 billion on big data by 2030. There are many ways that companies are using big data to boost their profitability. One of the most important is in the field of marketing.