Customer Analytics, Data Integration, Marketing and Marketing Analytics

How Data Integration and Machine Learning Improve Retention Marketing

Business Over Broadway

SEPTEMBER 27, 2018

Retention marketing is about preventing your valuable customers from churning. Reducing customer churn requires you to know two things: 1) which customers are about to churn and 2) which remedies will keep them from churning. Your marketing strategy is only as good as your ability to deliver measurable results.

Machine Learning

Machine Learning Data Integration Marketing Predictive Modeling

How The Cloud Made ‘Data-Driven Culture’ Possible | Part 2: Cloud Adoption

BizAcuity

MAY 24, 2022

Analytics as a Service (AaaS). A niche within SaaS and one of the last layers specific to what it does even though there are other services like DaaS, MaaS, CaaS and NaaS in the markets. Analytics as a Service is almost a BI tool used for data analysis.and examples are restricted to the industry.

Data-driven

Data-driven Cost-Benefit Digital Transformation Strategy

Data Leaders Brief

How Data Integration and Machine Learning Improve Retention Marketing

How The Cloud Made ‘Data-Driven Culture’ Possible | Part 2: Cloud Adoption

Webinars

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