Customer Analytics, Data Strategy and Metrics

Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

MARCH 26, 2024

In 2022, AWS commissioned a study conducted by the American Productivity and Quality Center (APQC) to quantify the Business Value of Customer 360. The following figure shows some of the metrics derived from the study. increase in customer lifetime value, 25.3% Organizations using C360 achieved 43.9%

Data Strategy

Data Strategy Strategy Data Warehouse Prescriptive Analytics

Data traction: Is your company a “data thriver” or just a “survivor”?

CIO Business Intelligence

APRIL 19, 2022

Data that is accurate and easily accessible gives organisations the traction they need to target customers and deliver information or engagement without delay. Instead of opting for risking a ‘possible’ gain by investing in change and the value of data. Achieving data traction.

Digital Transformation

Digital Transformation Data mining Insurance Strategy

Data Leaders Brief

Create an end-to-end data strategy for Customer 360 on AWS

Data traction: Is your company a “data thriver” or just a “survivor”?

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