Remove Customer Analytics Remove Experimentation Remove Forecasting Remove Testing
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Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Corinium

Therefore, understanding customers for cross and up-sell is paramount. Fractal’s recommendation is to take an incremental, test and learn approach to analytics to fully demonstrate the program value before making larger capital investments. How can advanced analytics be used to improve the accuracy of forecasting?

Insurance 250
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Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

The best option is to hire a statistician with experience in data modeling and forecasting. Two other quick things… Churn is a term most closely associated with customers you have acquired (and then failed to retain) and not so much to "fly by night" Visitors on your site. If you have Web Analytics 2.0