Customer Analytics, Experimentation and Testing

Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Corinium

JUNE 6, 2019

Therefore, understanding customers for cross and up-sell is paramount. Fractal’s recommendation is to take an incremental, test and learn approach to analytics to fully demonstrate the program value before making larger capital investments. Build multiple MVPs to test conceptually and learn from early user feedback.

Insurance

Insurance Analytics Forecasting Deep Learning

Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

FEBRUARY 7, 2011

I have personally had a lot of success using Controlled Experimentation techniques, such as, say, Media Mix Modeling, to understand both current available demand and also segment conversion effectiveness. If you have Web Analytics 2.0 please refer to the controlled experimentation section, page 205, in the book for more. ."

Analytics

Analytics Measurement Metrics Predictive Analytics

Data Leaders Brief

Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Web Analytics: Frequently Asked Questions And Direct Answers

Webinars

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