Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics
Corinium
JUNE 6, 2019
A properly set framework will ensure quality, timeliness, scalability, consistency, and industrialization in measuring and driving the return on investment. It is also important to have a strong test and learn culture to encourage rapid experimentation. What do you recommend to organizations to harness this but also show a solid ROI?
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