Customer Analytics, Experimentation and Measurement

Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Corinium

JUNE 6, 2019

A properly set framework will ensure quality, timeliness, scalability, consistency, and industrialization in measuring and driving the return on investment. It is also important to have a strong test and learn culture to encourage rapid experimentation. What advances do you see in Visual Analytics in the next five years?

Insurance

Insurance Analytics Forecasting Deep Learning

Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

FEBRUARY 7, 2011

You can and should do that now (along with customer lifetime value type valuable computations). Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. Additionally, it is exceptionally difficult to measure available demand because 1.

Analytics

Analytics Measurement Metrics Predictive Analytics

Data Leaders Brief

Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Web Analytics: Frequently Asked Questions And Direct Answers

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