Customer Analytics, Experimentation, Modeling and Testing

Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Corinium

JUNE 6, 2019

Therefore, understanding customers for cross and up-sell is paramount. Fractal’s recommendation is to take an incremental, test and learn approach to analytics to fully demonstrate the program value before making larger capital investments. Build multiple MVPs to test conceptually and learn from early user feedback.

Insurance

Insurance Analytics Forecasting Deep Learning

Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

FEBRUARY 7, 2011

The best option is to hire a statistician with experience in data modeling and forecasting. Two other quick things… Churn is a term most closely associated with customers you have acquired (and then failed to retain) and not so much to "fly by night" Visitors on your site. If you have Web Analytics 2.0

Analytics

Analytics Measurement Metrics Predictive Analytics

Data Leaders Brief

Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Web Analytics: Frequently Asked Questions And Direct Answers

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