Customer Analytics, Marketing Analytics, Measurement and Testing

How Data Integration and Machine Learning Improve Retention Marketing

Business Over Broadway

SEPTEMBER 27, 2018

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results. genetic counseling, genetic testing).

Machine Learning

Machine Learning Data Integration Marketing Predictive Modeling

Make or Buy?

Darkhorse

APRIL 9, 2018

The systems were set up to pay claims and report to customers. Analytics was never considered. Developing analytics to reduce fraud would be a huge competitive advantage if it were successful. There are also a number of new firms that specialize in analytics consulting. How about Acme Benefits. Good luck and godspeed.

Consulting

Consulting Cost-Benefit Machine Learning Analytics

Data Leaders Brief

How Data Integration and Machine Learning Improve Retention Marketing

Make or Buy?

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