Juice Analytics

JULY 16, 2021

You need to get things precisely right — ingredient measurements, baking times, oven temperatures, ratios of wet to dry ingredients — or the whole project can come tumbling down. You need a willingness to test, and start over again. The work of a marketing analytics can be more like cooking. Baking is different.

Visualization 95

Visualization Marketing Analytics Measurement Testing 95

Smart Data Collective

OCTOBER 2, 2019

Almost all social media platforms have some form of built-in analytics tools that provide information on your account’s performance. Email Marketing Analytics. For your email marketing campaigns, you can use third-party email marketing tools like MailChimp as they have analytics features.

Data-driven 89

Data-driven Marketing Testing Optimization 89

Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. Insights worth testing. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership.

Experimentation 101

Experimentation Testing Optimization Marketing 101

FineReport

MAY 18, 2024

In marketing analytics, bar charts are employed to illustrate sales performance across various product categories, providing a clear visual representation of market trends. Bar Charts Bar charts are another fundamental visualization method that represents categorical data with rectangular bars of varying lengths.

Visualization 52

Visualization Interactive Cost-Benefit Dashboards 52

Sisense

JUNE 22, 2021

The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. According to a survey by eMarketer, cross-device attribution (42%) and accurate measurement (36%) are some of the biggest challenges for digital media professionals in 2021. So the idea is to devise small test cases.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Occam's Razor

JANUARY 7, 2019

In my experience you should optimize for reach AND one overarching story AND creative consistency AND ensure each successfully tested creative has enough frequency to wear-in. Is your measurement aligned with the intent your marketing is targeting, or are you judging a fish by its ability to climb a tree ? How do you know?

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131