Customer Analytics Marketing Analytics Metrics Optimization 
Smart Data Collective
MARCH 11, 2022
Therefore, you need sophisticated customer analytics to analyze complex customer behavior. This article will go over the concept of customer service analytics and some of the uses and advantages it could provide to a business. What Is Customer Service Analytics? Customer Retention Analytics.
Business Over Broadway
SEPTEMBER 27, 2018
Siloed data sets prevent marketers from gaining a complete understanding of their customers. In this scenario, marketing analytics can only be conducted within one data silo at a time, decreasing your model’s predictive power / increasing your model’s error. underspecified) due to omitted metrics.
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