Customer Analytics Marketing Analytics Predictive Analytics Strategy 
Smart Data Collective
MARCH 11, 2022
Therefore, you need sophisticated customer analytics to analyze complex customer behavior. This article will go over the concept of customer service analytics and some of the uses and advantages it could provide to a business. There are a lot of great benefits of using big data in customer service.
Business Over Broadway
SEPTEMBER 27, 2018
In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results.
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