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How Data Integration and Machine Learning Improve Retention Marketing

Business Over Broadway

Retention marketing is about preventing your valuable customers from churning. Reducing customer churn requires you to know two things: 1) which customers are about to churn and 2) which remedies will keep them from churning. Your marketing strategy is only as good as your ability to deliver measurable results.

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5 Sources of Data for Customer Analytics and Their Benefits

Smart Data Collective

One of the most important is in the field of marketing. Do you know what motivates your customers? Therefore, you need sophisticated customer analytics to analyze complex customer behavior. Companies frequently use analytical tools to gather customer data from across the organization and provide important insights.