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Mindshare Integrates Predictive Analytics to Deliver Performance Marketing at Scale

DataRobot Blog

In a world that is increasingly outcome-focused and platform-based, we have integrated strategy and predictive analytics to move at the speed of our clients’ decisions and established a scalable framework for uncovering and acting on insights in an organized, simple, and transparent operating model. Download Now.

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Customer Analytics and AI: Better Together

DataRobot

But many struggle to turn the data they collect into true, actionable insights that can increase ROI. As noted in this report from Forrester®, “four out of five global data and analytics decision makers say that their firms want to become more data-driven and perform more advanced predictive analytics and artificial intelligence projects.

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What Is Embedded Analytics?

Jet Global

Return on Investment Now we bring it all together to calculate the ROI on embedded analytics. Costs: The investment in developing and maintaining the solution. “-1”: The formula assures that a positive ROI is achieved only when benefits exceed the costs. Benefits: The combination of strategic benefits (e.g., cost reduction).