Deliver Step Change Impact: Marketing & Analytics Obsessions
Occam's Razor
JANUARY 7, 2019
In those moments, you are not thinking of delivering incremental change… You are driven by a desire to deliver a step change (a large or sudden discontinuous change, especially one that makes things better – I’m borrowing the concept from mathematics and technology, from “step function”). Eliminate 40% of the numbers from your dashboard.
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