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4 Data Analytics Tools That Will Revolutionize Marketing In 2021

Smart Data Collective

Data analytics is at the forefront of the modern marketing movement. Companies need to use big data technology to effectively identify their target audience and reliably reach them. Big data should be leveraged to execute any GTM campaign. How Can Data Play an Important Role in GTM? Let’s begin.

Marketing 107
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The Future Is Hybrid Data, Embrace It

Cloudera

We live in a hybrid data world. In the past decade, the amount of structured data created, captured, copied, and consumed globally has grown from less than 1 ZB in 2011 to nearly 14 ZB in 2020. Impressive, but dwarfed by the amount of unstructured data, cloud data, and machine data – another 50 ZB.

IT 112
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Understanding Social And Collaborative Business Intelligence

datapine

In this day and age, we’re all constantly hearing the terms “big data”, “data scientist”, and “in-memory analytics” being thrown around. Almost all the major software companies are continuously making use of the leading Business Intelligence (BI) and Data discovery tools available in the market to take their brand forward.

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The Future Is Hybrid Data, Embrace It

CIO Business Intelligence

We live in a hybrid data world. In the past decade, the amount of structured data created, captured, copied, and consumed globally has grown from less than 1 ZB in 2011 to nearly 14 ZB in 2020. Impressive, but dwarfed by the amount of unstructured data, cloud data, and machine data – another 50 ZB.

IT 76
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Bridging the Gap Between Analytics Expectations and Reality

Sisense

Newly published research shows that companies aren’t getting the most out of their analytics. Companies surveyed by Harvard Business Review Analytic Services (HBR) report that two of the most important strategic benefits of using data analytics are (1) identifying new revenue and business models and (2) becoming more innovative.

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What is a Data Pipeline?

Jet Global

A data pipeline is a series of processes that move raw data from one or more sources to one or more destinations, often transforming and processing the data along the way. Data pipelines support data science and business intelligence projects by providing data engineers with high-quality, consistent, and easily accessible data.

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Ontotext Invents the Universe So You Don’t Need To

Ontotext

Data and content are organized in a way that facilitates discoverability, insights and decision making rather than be bound by limitations of data formats and legacy systems. GraphQL has a number of advantages for developers, especially for data-centric applications. Data silos are as costly as they are inevitable.