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Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

Though you may encounter the terms “data science” and “data analytics” being used interchangeably in conversations or online, they refer to two distinctly different concepts. Meanwhile, data analytics is the act of examining datasets to extract value and find answers to specific questions.

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Data Analytics is Fundamental to Next-Gen Marketing for New Businesses

Smart Data Collective

Data analytics has become a very important part of business management. Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. American Express is an example of a company that has used big data to improve its business model.

Marketing 103
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Small Businesses Use Big Data to Offset Risk During Economic Uncertainty

Smart Data Collective

In 2023, big data Is no longer a luxury. One survey from March 2020 showed that 67% of small businesses spend at least $10,000 every year on data analytics technology. Companies which require immediate business funding are using data analytics tools to research and better understand their options.

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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. How to Use Data to Improve Your Email Marketing Strategy. Always Provide Value.

B2B 107
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Top 5 Reasons You Should Become a Data Analyst

Smart Data Collective

As a data analyst, you will learn several technical skills that data analysts need to be successful, including: Programming skills. Data visualization capability. Data Mining skills. Data wrangling ability. Data analysts usually have comprehensive and always-changing skill sets.

Sales 115
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Breaking down Business Intelligence

BizAcuity

The more effectively a company uses data, the better it performs. Cutting down latency or delay is now one of the most crucial elements of business intelligence strategy in present times. For business intelligence to work out for your business – Define your data strategy roadmap. Data mining.

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Voice Of The Attendee: Data & Analytics Strategy, AI/ML, CX And Growth

Srividya Sridharan

It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. Over 300 data and analytics leaders will gather to share, learn and get inspired!