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How Marketing Campaigns Miss the Mark Without Data

Sisense

According to MarketingEvolution.com, customers are 80% more likely to give their business to brands that offer personalized, custom marketing interactions. After all, if you don’t know who you’re marketing to, what do you really know? The marketer’s mantra could be: “ Know your audience. Could data analytics have helped?

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Five Data Analytics Mistakes Marketers Make (And How to Avoid Them)

Sisense

If marketing were an apple pie, data would be the apples — without data supporting your marketing program, it might look good from the outside, but inside it’s hollow. In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future.