Occam's Razor

MAY 27, 2015

How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). Can you do RM+RP+RT using TV?

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Sisense

JUNE 17, 2021

She has more than 10 years of experience in digital marketing, working with the City of Indianapolis, Riley Children’s Hospital, Viable Insights, and others. She’s been published in Shore Magazine, the Indy Star, and Time Out Chicago. Her long-term literary goal is to write a book of essays and be published in The New York Times.

Marketing 52

Marketing Interactive Metrics Advertising 52

Occam's Razor

MAY 5, 2016

Take thi second example from Forbes magazine on mobile… They are absolutely well within their rights to create a firewall around their site for people who use ad blockers… But think about their text in green for a moment. Sign up here: The Marketing-Analytics Intersect.

Metrics 103

Metrics Reporting Analytics Advertising 103

Sisense

MAY 18, 2021

Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process. With a little guidance, you can avoid some common marketing analytics mistakes to make your data journey smoother. Modernize your marketing with data analytics.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

AUGUST 28, 2017

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. A recent incredible article on this topic is in my beloved New Yorker magazine: A.I. You’ll learn all about the Global Maxima, definitions of AI/ML/DL, and the implications related to the work we do day to day. VERSUS M.D.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Occam's Razor

MARCH 7, 2016

You rent audiences on TV, Magazines, Search, Display, etc. The Marketing Analytics Intersect: My Newsletter! You own the content, you set your own creativity limits (no 140 characters or videos of only xx resolution), and you own the data on platforms you own. I've also spoken about own vs. rent in context of audiences.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86